Real Estate by Foundry
Plans for independent agents. Priced for reality.
Meta title: Pricing — Real Estate by Foundry AI Marketing Plans
Meta description: Plans from £499/mo. The AEO Starter, The AI Department, The Full Department, The Head Office Pack. Transparent pricing for UK estate agents.
URL: /pricing
Meta title: Pricing — Real Estate by Foundry AI Marketing Plans
Meta description: Plans from £499/mo. The AEO Starter, The AI Department, The Full Department, The Head Office Pack. Transparent pricing for UK estate agents.
Primary CTA: Get my free AI Visibility Audit → /audit
Secondary CTA: Start with the AEO Fast-Start → /audit
Hero
Needed: Clean, uncluttered pricing section. White background. Four clear tier columns. Core tier ("The AI Department") slightly elevated or highlighted as recommended.
Plans for independent agents. Priced for reality.
No setup fees. No annual minimum on the first two tiers. Cancel with 30 days' notice.
The tiers
| Starter | Core | Grow | Pro | |
|---|---|---|---|---|
| Name | The AEO Starter | The AI Department | The Full Department | The Head Office Pack |
| Price | £499/mo | £899/mo | £1,499/mo | £2,499/mo |
| Best for | Single-branch agents starting AEO | 1–2 branch agents wanting full AI coverage | Growing agents ready to dominate locally | 3–5 branch networks or ambitious independents |
| Alex (AEO research) | Monthly report | Monthly report | Monthly report | Monthly report + AI market insights |
| Cora (neighbourhood guides) | 1/mo | 2/mo | 4/mo | 4/mo |
| Mia (citation monitoring) | — | Weekly dashboard | Weekly dashboard | Weekly dashboard |
| Liam (listing copy) | Up to 10/mo | Included | Unlimited | Unlimited |
| Nora (out-of-hours) | — | Up to 200 mins/mo | Up to 200 mins/mo | Up to 200 mins/mo |
| Sam (follow-up) | GBP management only | Review collection + feedback | Full automation | Vendor/landlord reports included |
| Finn (video) | Photo enhancement | Photo enhancement | 2 branded videos/mo | 2 branded videos/mo |
| Raj (paid ads) | — | — | Up to £500 ad spend managed | Up to £500 ad spend managed |
| Strategy session | — | — | — | Monthly |
| Local SEO | Foundation | Full technical + on-page | Full programme | Full programme |
| Minimum term | None | None | 3 months | 6 months |
Add-ons
These are available on any tier.
| Add-on | Price |
|---|---|
| Extra Paid Ads Management (additional £500 ad spend) | +£250/mo |
| Full Paid Ads Retainer (up to £2,000 ad spend) | +£500/mo |
| Enterprise Paid Ads (£5,000+ ad spend) | +£1,250/mo |
| Nora — 24/7 voice receptionist, unlimited minutes | +£300/mo |
| Sam — Vendor/Landlord Reporter (standalone) | +£300/mo |
| Additional neighbourhood guide (beyond tier allowance) | £150/guide |
| DMCC Compliance Audit (one-time, all active listings) | £750 |
The AEO Fast-Start
For agents who want to move now.
A one-time project that sets the AEO foundations before ongoing work begins.
Includes:
- Entity building: schema markup, structured data, full directory submissions
- Google Business Profile audit and optimisation
- Three data-rich neighbourhood guides for your top three focus towns
- Eight-week AI citation baseline (we track your starting visibility in ChatGPT, Perplexity, Gemini, and Google AI Overviews)
£1,500 one-time.
Can be taken standalone or as a fast-start before beginning any ongoing tier. If you go on to take the Starter or above within 60 days, we deduct £500 from your first three months.
[CTA Button — Primary] Start with the AEO Fast-Start [CTA Button — Secondary] Get my free AI Visibility Audit first
What's included in every tier
Every tier, without exception, includes:
- A named UK-based account contact
- Monthly reporting (no black boxes)
- DMCC-compliant listing review process
- Access to the Foundry client portal (visibility audit results, citation tracking, reports)
- Email support within one business day
Pricing FAQ
Is there a contract? Starter and Core run on a rolling 30-day notice period. Grow requires a 3-month minimum. Pro requires 6 months. We'll tell you the minimum term clearly before you sign anything.
Are there setup costs? No setup fees on any tier. The AEO Fast-Start (£1,500) is a one-time project fee, not a setup fee — it produces three neighbourhood guides and a full citation baseline. It's deliverable work, not admin.
Can I upgrade or downgrade? Yes. Upgrade at any time (effective next billing cycle). Downgrade with 30 days' notice.
What about ad spend — is that included? No. Ad spend (the money that goes to Meta and Google) is paid by you directly to the platform. Raj's management fee is included in the tier pricing. We operate with full transparency: you can see every penny of ad spend at any time.
What CRM systems do you integrate with? We support the major CRM platforms used in UK estate agency. If you're unsure whether yours is compatible, ask us during the audit or booking call. We'll tell you directly.
What size agency is this built for? We designed this for independent UK estate agents: commuter belt and regional offices, typically 1–5 branches, and self-employed agents at networks like eXp UK, Keller Williams UK, iad UK, TAUK, and Avocado Property.
Larger networks should book a call — the Pro tier can be configured for multi-branch rollout.
Closing CTA
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Not sure which tier is right?
Start with the free AI Visibility Audit. It tells you exactly where you stand — and makes the right tier obvious.
[CTA Button — Primary] Get my free AI Visibility Audit [CTA Button — Secondary] Book a 20-minute strategy call