Estate agency growth now depends on what buyers and sellers see before they call.

What's actually happening

The front door of property search has moved.

It used to be Rightmove. Then it was Google. Now it's AI.

Ofcom research found that 33% of UK internet users have used ChatGPT — making it the most-used AI chatbot in the country. Perplexity has 5.8 million UK monthly active users. And Google AI Mode has passed 1 billion monthly users globally.

These aren't tech early adopters. These are your vendors and buyers, asking questions like:

• "Which estate agent should I use to sell my house in Guildford?"
• "What are the best schools near this postcode?"
• "Is this area worth moving to?"

The AI answers. It names agents. It cites sources. It makes recommendations.

And 93% of Google AI Mode searches end without a click to any website. Your prospects are getting their answer and moving on — without ever seeing your site.

The agents being cited are winning. The ones being ignored are losing instructions, valuations, and tenancies they don't even know they're missing.

Sound familiar?

You've got a reasonable website and a Google Business Profile. But new enquiries are slow.

You're spending £1,500+ a month on Rightmove — which saw its average ARPA rise 6.5% in 2024 — and you're not sure it's still worth it.

Someone in the office got ChatGPT. You asked it which agent to use in your patch. It didn't mention you. It cited a Reddit thread from 2021 and a Mumsnet post you've never heard of.

You're losing leads out of hours. 40% of buyer enquiries arrive outside normal office hours, and 69% of callers won't leave a voicemail. You're missing them.

Listing compliance is getting tighter. The DMCC Act came into force on 6 April 2025. Material information omissions are now automatically an unfair commercial practice. You don't have time to check every listing.

You know you should be doing more with AI. But you don't know where to start, what to prioritise, or who to trust.

You're not alone. 79% of estate agents have already implemented at least one AI tool — and 90% are exploring more. Most are doing it reactively, without a strategy, and without seeing results.

The solution: Your AI Department

We've built a team structure you can switch on fast.

Not another agency that sends you a spreadsheet and a monthly call.

Seven named AI agents, each built for a specific job in your business. Deployed as a team. Managed by Foundry. Reported on every month.

Think of them as the department you always needed but could not afford to hire. This could be your team, ready to start within a few days. And if you would rather skip the team model entirely, we can simply deliver the marketing output you want in a more traditional agency setup.

Optional specialist support is available when you want it, including paid media.

Meet the full department →

Visibility is bigger than AEO

AEO is one part of the visibility stack. Not the whole offer.

Traditional SEO gets you ranked on Google. AEO gets you cited by AI.

When someone types a question into ChatGPT, Gemini, or Perplexity, the AI reads thousands of sources and produces a single answer. It names agents, areas, and services. If your content isn't structured, sourced, and published in the way AI systems trust, you won't be in that answer.

99.9% of informational queries now trigger an AI Overview in Google. And ChatGPT recommends only 1.2% of local businesses in its responses.

AEO is one route into the answer. The wider system is what makes the instruction more likely: useful local content, stronger listings, reviews, follow-up, video and faster response.

Alex researches what buyers in your area are already asking. Cora writes the content that answers those questions in a format AI trusts. Mia monitors whether you're being cited — and where the gaps are.

See why AI visibility matters →

How it works

Three steps. No black box.

Step 1 — Free AI Visibility Audit We check where you appear (and where you don't) in ChatGPT, Perplexity, Gemini, and Google AI Overviews for your key towns. You get a clear report showing your current AI visibility score and the biggest gaps.

Step 2 — Your 90-day plan Based on the audit, we build a clear roadmap: which parts of the team to activate, what output to create, where to fix your listings, and what to do in the first 90 days. Written in plain English. No jargon.

Step 3 — Team, specialist, or straight delivery We activate the setup that fits. That might be your AI team. It might be a traditional delivery model where we simply handle the priority work for you. Alex and Cora build citation coverage. Liam reviews your listings for DMCC compliance. Nora goes live for out-of-hours calls. Sam automates your follow-up and review collection. If you need paid media, we plug in specialist support separately.

Get the free visibility audit

Pricing snapshot

Plans for agents at every stage.

No setup fees. No minimum term on Starter or Core. Cancel with 30 days' notice.

See full pricing and add-ons →

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Find out where you stand today.

The free AI Visibility Audit takes us 48 hours. You get a report showing exactly how you appear — or don't appear — in the AI tools your buyers and vendors are already using.

No obligation. No sales pressure. Just a clear picture of your AI presence in your market.

Get the free visibility audit Book a 20-minute strategy call