AI Marketing for UK Estate Agents

Your buyers are asking AI which agent to use. We make sure the answer is you.

AI marketing built for UK estate agents. More visibility in AI answers. More qualified leads. More instructions and sales agreed.

More visibility in AI answers
More qualified leads & valuations
More instructions & sales agreed
Real Estate by Foundry visual showing property marketing moving from floor plans to immersive selling experiences
Plans, visuals and AI visibility joined into one property marketing system.
Plans · visuals · experiences that sell

The visual layer still matters. It just needs to work harder.

For agents, better property presentation is still the front line: 3D floor plans, visual upgrades, short tours and cleaner listing assets. The AI layer makes sure that work is visible where buyers and sellers are now asking questions.

Real Estate by Foundry visual services slide showing floor plan and property visualisation examples
A place for the strongest floor-plan, 3D visual and tour examples from the earlier version.

The front door of property search has moved.

It used to be Rightmove. Then it was Google. Now it's AI.

33%
of UK internet users have ChatGPT
5.8M
Perplexity UK monthly active users
1B+
Google AI Mode monthly users globally
Stat block showing the front door of property search moving from portals and Google into AI answers
This visual reinforces the central point: discovery is shifting from portals and search pages to answer engines.

The pressure is coming from every angle.

For many UK estate agents, these are the problems slowing growth.

You've got a reasonable website and a Google Business Profile. But new enquiries are still slow.

You're spending £1,500+ a month on Rightmove. Its average ARPA rose 6.5% in 2024. You're not sure it's still worth it.

You asked ChatGPT which agent to use in your patch. It didn't mention you. It cited a Reddit thread from 2021.

You're losing leads out of hours. 40% of buyer enquiries arrive outside normal office hours, and 69% of callers won't leave a voicemail.

Listing compliance is getting tighter. The DMCC Act came into force on 6 April 2025. Material information omissions are now automatically an unfair commercial practice.

You know you should be doing more with AI. But you don't know where to start, what to prioritise, or who to trust.

Pressure points facing independent estate agents
A visual summary of the market pressure points.
Diagram comparing old search funnel with new AI answer funnel
Old funnel versus AI answer funnel: the key education moment for estate agents.

Eight named agents. One coherent department.

Each agent has a specific job. Deployed together, they compound — Cora's content feeds Alex's citation research; Sam's follow-up builds the review signal Mia monitors.

A
Alex
AEO Researcher
C
Cora
Area Content Writer
M
Mia
Citation Monitor
L
Liam
Listing Optimiser
F
Finn
Photo & Video Editor
N
Nora
Out-of-Hours Receptionist
S
Sam
Viewing Follow-up Coordinator
R
Raj
Paid Media Manager
Meet your AI team visual showing eight named AI team members for estate agents
The AI department concept works better when the named agents are visible, not just listed.
Video examples

Three places for the property videos from the earlier build.

I have left these as deliberate slots rather than forcing stock-style placeholders. Once the MP4 files or YouTube links are available, these become embedded examples without changing the page structure.

Tour slot
Property walkthrough

Best for a short room-by-room or lifestyle tour that proves the visual-service offer.

Before / after
Plan to presentation

Best for showing a basic plan becoming a more useful selling asset.

Explainer
AI visibility audit

Best for Jason explaining why answer engines now matter to estate agents.

Plans for independent agents.
Priced for reality.

No setup fees. No annual minimum on Starter or Core.

Solo agent
Starter
£199/mo
AEO audit + 90-day plan
Alex — AEO research
Monthly citation report
Mia — citation monitoring
Get started
Small agency
Core
£399/mo
Everything in Starter
Cora — area content
Liam — listing optimisation
DMCC compliance checks
Get started
Full AI department
Pro
£1,299/mo
All eight AI agents
Raj — paid media
Priority support
Monthly strategy review
Get started

Start with the free audit. No obligation.

We show you where you appear in AI tools, where you don't, and what's costing you leads. Delivered within 48 hours.

What you'll get
A plain-language report covering your current AI visibility across ChatGPT, Perplexity, Gemini and Google AI Overviews.
Which AI tools mention your agency — and what they say
What your competitors are cited for in your patch
Three specific actions to improve your AI visibility
A recommended starting tier based on your current baseline