Real Estate by Foundry

Your buyers and sellers are asking AI which estate agent to use.

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Meta title: Real Estate by Foundry — AI Marketing for UK Estate Agents

Meta description: Your buyers and sellers are asking AI which agent to use. We make sure the answer is you. AI marketing built for UK estate agents.

URL: / Meta title: Real Estate by Foundry — AI Marketing for UK Estate Agents Meta description: Your buyers and sellers are asking AI which agent to use. We make sure the answer is you. AI marketing built for UK estate agents. Primary CTA: Get my free AI Visibility Audit → /audit Secondary CTA: Book a 20-minute strategy call → /book

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AI-enhanced real estate content visual showing property marketing assets being elevated for buyers and sellers — Image 1 — AI-enhanced listing content visual.

Your buyers and sellers are asking AI which estate agent to use.

We make sure the answer is you.

Estate agents who show up in ChatGPT, Perplexity, Gemini, and Google AI Overviews get the call.

The ones who don't are invisible — even if they have a perfectly good website.

We've built you an AI department to fix that. And it's ready to go.

[CTA Button — Primary] Get my free AI Visibility Audit [CTA Button — Secondary] See how it works

What's actually happening

Real Estate by Foundry visual showing key AI search and property marketing statistics — Image 2 — AI/property search stat block visual.

The front door of property search has moved.

It used to be Rightmove. Then it was Google. Now it's AI.

Ofcom research found that 33% of UK internet users have used ChatGPT — making it the most-used AI chatbot in the country. Perplexity has 5.8 million UK monthly active users. And Google AI Mode has passed 1 billion monthly users globally.

These aren't tech early adopters. These are your vendors and buyers, asking questions like:

"Which estate agent should I use to sell my house in Guildford?"
"What are the best schools near this postcode?"
"Is this area worth moving to?"

The AI answers. It names agents. It cites sources. It makes recommendations.

And 93% of Google AI Mode searches end without a click to any website. Your prospects are getting their answer and moving on — without ever seeing your site.

The agents being cited are winning. The ones being ignored are losing instructions, valuations, and tenancies they don't even know they're missing.

Sound familiar?

Real Estate by Foundry visual showing common estate agent marketing problems and pain points — Image 3 — estate agent pain-point visual.

You've got a reasonable website and a Google Business Profile. But new enquiries are slow.

You're spending £1,500+ a month on Rightmove — which saw its average ARPA rise 6.5% in 2024 — and you're not sure it's still worth it.

Someone in the office got ChatGPT. You asked it which agent to use in your patch. It didn't mention you. It cited a Reddit thread from 2021 and a Mumsnet post you've never heard of.

You're losing leads out of hours. 40% of buyer enquiries arrive outside normal office hours, and 69% of callers won't leave a voicemail. You're missing them.

Listing compliance is getting tighter. The DMCC Act came into force on 6 April 2025. Material information omissions are now automatically an unfair commercial practice. You don't have time to check every listing.

You know you should be doing more with AI. But you don't know where to start, what to prioritise, or who to trust.

You're not alone. 79% of estate agents have already implemented at least one AI tool — and 90% are exploring more. Most are doing it reactively, without a strategy, and without seeing results.

The solution: Your AI Department

Real Estate by Foundry AI department visual showing named AI agents for estate agency marketing — Image 4 — AI Department team visual.

We've built you an AI department. And it's ready to go.

Not another agency that sends you a spreadsheet and a monthly call.

Eight named AI agents, each built for a specific job in your business. Deployed as a team. Managed by Foundry. Reported on every month.

Think of them as the department you always needed but couldn't afford to hire.


Alex	AEO Researcher
Cora	Area Content Writer
Mia	Citation Monitor
Liam	Listing Optimiser
Finn	Photo and Video Editor
Nora	Out-of-Hours Receptionist
Sam	Viewing Follow-up Coordinator
Raj	Paid Media Manager

[CTA Link] Meet the full department →

What is AEO?

Real Estate by Foundry diagram comparing traditional search with AI answer engine discovery — Image 5 — old search funnel versus new AI answer funnel.

Answer Engine Optimisation (AEO) — the new discipline that decides whether AI mentions you or ignores you.

Traditional SEO gets you ranked on Google. AEO gets you cited by AI.

When someone types a question into ChatGPT, Gemini, or Perplexity, the AI reads thousands of sources and produces a single answer. It names agents, areas, and services. If your content isn't structured, sourced, and published in the way AI systems trust, you won't be in that answer.

99.9% of informational queries now trigger an AI Overview in Google. And ChatGPT recommends only 1.2% of local businesses in its responses.

AEO is the work you do to be in that 1.2%.

Alex researches what buyers in your area are already asking. Cora writes the content that answers those questions in a format AI trusts. Mia monitors whether you're being cited — and where the gaps are.

[CTA Link] Read the full AEO argument →

How it works

Real Estate by Foundry three-step process visual showing audit, plan and AI department deployment — Image 6 — three-step process visual.

Three steps. No black box.

Step 1 — Free AI Visibility Audit We check where you appear (and where you don't) in ChatGPT, Perplexity, Gemini, and Google AI Overviews for your key towns. You get a clear report showing your current AI visibility score and the biggest gaps.

Step 2 — Your 90-day plan Based on the audit, we build a clear roadmap: which agents to deploy, what content to create, where to fix your listings, what to do in the first 90 days. Written in plain English. No jargon.

Step 3 — AI Department deployed We activate your team. Alex and Cora start building citation coverage. Liam reviews your listings for DMCC compliance. Nora goes live for out-of-hours calls. Sam automates your follow-up and review collection. You get monthly reports, not monthly excuses.

[CTA Button] Get my free AI Visibility Audit

Pricing snapshot

Plans for agents at every stage.

	Starter	Core	Grow	Pro
Name	The AEO Starter	The AI Department	The Full Department	The Head Office Pack
Price	£499/mo	£899/mo	£1,499/mo	£2,499/mo
AEO Research	Monthly report	Weekly monitoring	Weekly monitoring	Weekly monitoring + insights report
Neighbourhood Guides	1/mo	2/mo	4/mo	4/mo
Listing Copy	Up to 10/mo	Included	Unlimited	Unlimited
Out-of-Hours	—	Up to 200 mins	Up to 200 mins	Unlimited
Video	—	—	2 branded videos/mo	2 branded videos/mo
Paid Ads	—	—	Up to £500 ad spend	Up to £500 ad spend
Strategy Session	—	—	—	Monthly

No setup fees. No minimum term on Starter or Core. Cancel with 30 days' notice.

[CTA Link] See full pricing and add-ons →

Lead magnet CTA

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Find out where you stand today.

The free AI Visibility Audit takes us 48 hours. You get a report showing exactly how you appear — or don't appear — in the AI tools your buyers and vendors are already using.

No obligation. No sales pressure. Just a clear picture of your AI presence in your market.

[CTA Button — Primary] Get my free AI Visibility Audit [CTA Button — Secondary] Book a 20-minute strategy call

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Real Estate by Foundry is a sub-brand of Foundry Works.

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