33%
of UK internet users have used ChatGPT
Ofcom research →Real Estate by Foundry
Estate agency growth now depends on what buyers and sellers see before they call.
We make you easier to find, easier to trust, and harder to ignore.
Real Estate by Foundry gives independent agents the growth department they usually cannot hire: visibility, better listing content, local authority, outreach, follow-up, video and AI search readiness.
This could be your team, ready to start within a few days. Or, if you do not want the whole team or even need to think about agents, we can simply deliver the output for the parts of marketing you want to prioritise in a more traditional agency model.
Visibility Be cited clearly
Content Stronger local authority
Follow-up Fewer missed leads
What is changing
The front door of property search has moved.
It used to be Rightmove. Then it was Google. Now it is AI.
5.8M
Perplexity UK monthly active users
Perplexity data →1B+
Google AI Mode monthly users globally
Google →Sound familiar?
The pain is not abstract. It is operational.
AI answers. It names agents. It cites sources. It makes recommendations. If you are not in that answer, the lead can disappear before your website even gets a chance.
✓
You have a decent website and a Google Business Profile, but new enquiries are still slower than they should be.
✓
You are paying heavily for portal exposure and you are not sure the return is still there.
✓
You asked AI which agent to use in your patch and it did not mention you.
✓
Leads arrive out of hours and too many of them vanish before anyone follows up.
What we actually do
Visibility is bigger than AEO.
AEO matters. But it is not the whole job. The job is turning attention into valuations, viewings and instructions.
Visibility
Be named when buyers and sellers ask AI who to use.
AEO research, local search coverage, citation monitoring and the technical work that makes your brand easier to trust.
Learn more →Enhanced content
Sharper listing, area and authority content.
Neighbourhood guides, listing copy, review support, FAQs and local pages designed to win both AI trust and human action.
Learn more →Follow-up
Faster response when the office is closed or stretched.
Out-of-hours handling, viewing follow-up, review collection and the operational layer that stops opportunities going cold.
Learn more →Conversion
Turn attention into valuations, viewings and instructions.
Video, calls, listing optimisation and the practical growth work that makes the whole system commercially useful.
Learn more →This could be your team
We have already shaped the department.
Seven named AI agents, each built for a specific job in your business. Deployed as a team. Managed by Foundry. Reported on every month.
If you would rather skip the team model entirely, we can simply deliver the marketing output you want in a more traditional agency setup.
Meet the full departmentA
Alex
AEO Researcher
Finds the questions buyers and sellers are already asking in your towns.
C
Cora
Area Content Writer
Turns those questions into local pages, guides and useful authority content.
M
Mia
Citation Monitor
Tracks where you are being referenced, and where competitors are beating you.
L
Liam
Listing Optimiser
Improves listing quality, structure and material-information coverage.
F
Finn
Photo & Video Editor
Makes the visual layer sharper so marketing assets feel stronger and more modern.
N
Nora
Out-of-Hours Receptionist
Catches enquiries when your team is unavailable and keeps leads moving.
S
Sam
Viewing Follow-up Coordinator
Automates feedback requests, review asks and vendor follow-up.
S
Specialists
Plug-in Support
Paid media and other specialist support can be added when the brief needs it.
How it works
Three steps. No black box.
01
We audit your current visibility
We check how you appear in ChatGPT, Perplexity, Gemini and Google AI Overviews for your key towns.
02
We build your 90-day plan
You get a clear roadmap for visibility, content, follow-up and conversion priorities in plain English.
03
We deliver in the shape that fits
Use the team model, bring in specialist support, or just have us deliver the priority output directly.
Pricing snapshot
Plans for agents at different stages.
Simple overview here. The extra-content page holds the fuller detail until we decide where everything should live.
Starter
£499/mo
AEO foundations and a lighter monthly visibility layer.
- Monthly research report
- 1 neighbourhood guide
- Up to 10 listing copy improvements
Most popular
Core
£899/mo
The best starting point for agents who want an active AI visibility system.
- Weekly monitoring
- 2 neighbourhood guides
- Out-of-hours support up to 200 mins
Grow
£1,499/mo
Adds more content, more follow-through and stronger brand output.
- 4 neighbourhood guides
- Unlimited listing copy
- 2 branded videos per month
Pro
£2,499/mo
A broader head-office-style package with deeper strategy and unlimited support.
- Weekly insights report
- Unlimited out-of-hours support
- Monthly strategy session
Who this is for
Independent agents, commuter-belt agencies, self-employed network agents, lettings specialists.
This is not generic proptech startup positioning and it is not luxury property theatre either. It is for capable professionals running real businesses who want tools and delivery that actually work.
Foundry Works is the parent. Real Estate by Foundry has its own tone, its own visual language and its own service logic — but the same standards underneath it.
Ready?
Find out where you stand today.
The free AI Visibility Audit takes 48 hours. You get a clear picture of how you appear — or do not appear — in the AI tools your buyers and vendors are already using.